News Corp has decided not to go forward with its bid to buy the shares of BSkyB that it did not already own. As somebody who teaches mergers and acquisitions, I was struck by one aspect of the story:
News Corp. benefits from strong liquidity, with $11.8 billion of cash and over $2.5 billion of annual free cash flow. Additionally, credit metrics remain strong, with leverage of 2.7 times (x) at March 31, 2011, below Fitch's 3x target. News Corp. retains significant financial flexibility to pursue merger and acquisition (M&A) and share buyback activities without impacting its 'BBB+' ratings. ...
Fitch believes that News Corp. will seek to deploy much of its cash over the next 12-24 months, with the company stating multiple times that the high cash balance is inefficient. In Fitch's view, BSkyB had been the best possible use of this cash, given the free cash flow, geographical diversification, and recurring revenue associated with the acquisition.
Apparently News Corp also thought buying BSkyB was the best use for all that cash it had lying around, which brings us to the lesson of the day: Managers with too much free cash flow do dumb things.
Successful managers end up with a lot of cash for which they have no good use. In technical terms, they end up with cash flows greater than the positive net present value investments available to the firm. Disbursing these free cash flows to shareholders in the form of dividends would (a) be costly because of the double taxation on dividends and (b) increase management risks because a smaller asset pool increases the risk of firm failure in the event of financial reverses. Accordingly, even well-meaning managers have an incentive to retain free cash flow by making negative net present value investments.
Venal managers have even more incentives to abuse free cash flows. They can splurge on perks. The annals of American business corporations are replete with examples of both forms of shirking, ranging from congenital unluckiness, to incompetence, to outright theft.
They can protect their own interests through inefficient intra-firm diversification. Around the middle of the 20th Century, the idea grew up that good managers could manage anything. This view was operationalized via conglomerate mergers, in which companies intentionally sought to diversify their product lines and business activities horizontally across a wide array of unrelated businesses. The theory was that a cyclical manufacturer could buy a noncyclical business, making the combined company stronger because some division would always be doing well. Diversification necessarily reduces the maximum gains a conglomerate can produce. When one segment is doing well, it is being pulled down by a segment that is doing less well. To be sure, diversification reduced the conglomerate’s exposure to unsystematic risk. But so what? Investors can diversify their portfolios more cheaply than can a company, not least because the investor need not pay a control premium. Management of a conglomerate may be better off, because their employer is subject to less risk, but the empirical evidence is compelling that intra-firm diversification reduces shareholder wealth. The self-correcting nature of free markets is demonstrated by what happened next: during the 1980s there was a wave of so-called “bust-up” takeovers in which conglomerates were acquired and broken up into their constituent pieces, which were then sold off. The process resulted in a sort of reverse synergy: the whole was worth less than the sum of its parts. Unfortunately, managers with too much free cash flow still sometimes pursue this strategy.
They can engage in empire building. Bigger is typically better from management’s perspective. Just like putting oriental rugs down on the floor, bigger organizational charts on the wall are a management perk. If size reduces the chances of firm failure, management even has a financial incentive to pursue such acquisitions. As with acquisitions motivated by a desire for intra-firm diversification, empire building acquisitions doubtless reduce shareholder wealth. Free markets are self-correcting, however. Empirical studies confirm that bidders motivated by considerations other than shareholder wealth maximization themselves tend to become targets.
Managers with excess free cash flow thus have a couple of choices. They can spend it on negative net present value investments, like empire building, and hope that their poison pill and other takeover defenses can insulate them from the forces of the free market.
Or they can sop up that free cash flow by getting it out to the shareholders, typically via a share repurchase. Stock repurchase programs should have the desirable effect of supporting the company’s stock price by (1) lessening the number of outstanding shares and (2) acting as a signal that management is supportive of shareholder interests. As a high stock price is an excellent takeover defenses, such repurchase programs have become a common feature of corporate governance.
Interestingly, even though News Corp reincorporated in Delaware (from Australia) a few years ago for the express purpose of being able to adopt a poison pill, its management seemingly has decided that hiding behind the pill is not the right thing to do in this environment. So News Corp has announced that instead of buying BSkyB, its board of directors has approved a $5 billion stock repurchase to start later this year.
Given that News Corp has $2.5 in annual free cash flow, however, a one time repurchase is just a temporary solution. As a takeover defense, stock repurchases will be most effective when the corporation has a large amount of free cash (cash for which there are no positive NPV transactions), but no substantial free cash flows. If the corporation has on-going free cash flows, a one-time stock repurchase is unlikely to have a permanent stock price effect. In order to make such a target a less attractive takeover candidate, an on-going program of regular stock repurchases will be necessary.
It'll be interesting to see what News Corp does next.
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