Get over yourselves and stop trying to profit from frivolous lawsuits. So your sandwich was an inch short of a foot? Back in college I noticed that "60 Minutes" actually only runs for 58 minutes. So you going to sue them next?
Lawsuits like this - and celebrities that sue for every possible slight - really sends a message to people, who later become jurors, that the judicial system is not often a place for serious justice. So when an injured plaintiff begins a trial, she does not begin on the 50 yard line. She starts deep in her own territory. That's not an impossible mission for a worthy plaintiff by any stretch - people flip quickly when they learn facts. But it makes the hill a tougher climb and it can change the way they value personal injury cases.
Subway says the word "footlong" should not be taken literally, as it is a trademark and "not intended to be a measurement of length." But they are misleading people. They misled me. I thought it was a foot long till I read this story. But consumers who think like me have two reasonable choices: (1) decide not to buy the Subway subs because they are mad at the false advertising, or (2) remain annoyed but say, "Hey, Subway is not perfect, I don't think many big companies are, but I think make a good sandwich and I'm going to eat it." (I pick the latter. Subway makes a good low fat sandwich, albeit with a ridiculous amount of sodium.).