Why doesn't Lincoln have a performance division? An AMG or M version of their cars would help establish Lincoln as a real luxury brand rather than just a source of high priced rebadged versions of Ford cars.
I'm thinking an MKS with the supercharged 5.8 liter V8 from the Shelby Mustang, for example. Or an MKZ with a twin-turbocharged version of Ford's 5.0 liter V8.
Couple that with an infotainment system based on iOS instead of Microsoft and I'd buy that.