Interesting piece on corporate CEOs blogging. Best advice?
Done well, corporate blogs can create good word-of-mouth among consumers who aren't reading business pages or thumbing through trade magazines. ... But bad blogging can easily backfire. Readers will pick up insincerity instantly.
"Don't go toward fake blogs. Don't launch character blogs. Use a blog for what it's for, transparency," said Steve Rubel, vice president of client services at CooperKatz & Co., a New York PR firm. ... He and other PR professionals can rattle off blogs gone wrong - usually "fake blogs" that stir up the ire of bloggers by hiding the fact that they are really ad campaigns, such as one McDonald's posted in advance of a Super Bowl campaign about a Lincoln- shaped french fry.
Blogs that smack of press releases won't do the job, Rubel said. ...
Nope. Some sample CEO blogs:
- FastLane Blog: http://fastlane.gmblogs.com/
- Randy's Journal: http://www.boeing.com/randy/
- Micro Persuasion: http://steverubel.typepad.com/micropersuasion/
- Jonathan's Blog: http://blogs.sun.com/jonathan
- Red Hat Executives Blog: http://blogs.redhat.com/executive/
- Stonyfield Farm blogs: http://www.stonyfield.com/weblog/
- Plaxoed: http://blog.plaxoed.com/
