Google's Disrespect for Content Providers

Jeff Jarvis has a very funny rant against Google and other RSS cachers, whose humor masks an important point: A lot of Internet portals, but especially Google, are basically ripping off content providers. As an author, I'm already annoyed by Google's relentless drive to make my books available on line for free to all and sundry, which seems to be where they eventually want to get. As a blogger, it's less of an issue, but the larger point is that Google's disrespect for content providers has already caused it problems through litigation and may cause society problems if disrespect for intellectual property rights by Google and its ilk leads to a reduction in output from content providers and/or reduced access to new content. Where's the incentive for authors to write, for example, if Google's getting rich giving away the authors' product without compensating the author?