In my book, The Profit Motive, I predicted that a lot of social justice warrior CEOs were really just greenwashing and that, when push comes to shove, they will put profits and shareholder value first. Salesforce CEO Marc Benioff now stands as a prime example that I was right.
2/ In The Profit Motive, I pointed out that Benioff's actions have not always matched his rhetoric. But it now seems as though even his rhetoric is changing.
— Steve Bainbridge (@PrawfBainbridge) September 2, 2023
4/ Benioff is also taking an increasingly hard line on the deteriorating conditions in San Francisco. https://t.co/usHPAPk130
— Steve Bainbridge (@PrawfBainbridge) September 2, 2023
6/ But it is the rhetorical shift that is most striking. The WSJ Benioff told an earnings call: "I am quite addicted to the bottom line as well.” This from a guy who used to say "I need to embrace all of my stakeholders, not just all of my shareholders." https://t.co/wFFIHOD4HD
— Steve Bainbridge (@PrawfBainbridge) September 2, 2023
